Start here
- Choose the weakest part of your offer.
- Run five decision cards.
- Make one concrete edit.
- Verify the buyer ZIP against the listing.
The 30 decision cards
Promise Clarity Gate
Question: Can a buyer repeat the outcome in one sentence?
Action: Rewrite the promise as: “Use this to ___ without ___.” Remove any second promise.
Pain Evidence Gate
Question: Have you heard this exact problem from real people?
Action: Collect three phrases from conversations, emails, reviews, or support tickets before editing the product.
Before/After Snapshot
Question: Is the buyer’s starting mess and ending state visible?
Action: Write two bullet lists: “before opening” and “after 30 minutes”.
First Win Timer
Question: Can the buyer get a small win in under ten minutes?
Action: Move the easiest win to page one and label it “Start here”.
Scope Fence
Question: Are you solving one job or five?
Action: Circle the one paid job. Move bonus ideas into an appendix or future product list.
Buyer Skill Fit
Question: Does the product assume skills the buyer may not have?
Action: Add a novice path, examples, and a “skip this if…” note.
Format Fit
Question: Is the format matched to the job?
Action: Use checklist for decisions, template for writing, calculator for numbers, and guide for judgement.
Naming Test
Question: Does the title say who it is for and what it fixes?
Action: Use buyer + problem + deliverable. Cut clever wording until the value is obvious.
Tiny Proof Stack
Question: Can the listing prove usefulness without hype?
Action: Show included pages, example outputs, and use cases instead of income claims.
Objection Row
Question: What would make a cautious buyer hesitate?
Action: Add short answers for time, skill level, compatibility, refunds, and support.
Price Floor Check
Question: Would support cost exceed the margin?
Action: Estimate minutes of support per 10 buyers. Raise price or clarify boundaries if margin breaks.
Refund Risk Scan
Question: Could the buyer misunderstand what is included?
Action: Add “what this is / is not” bullets near the buy area.
Asset Completeness
Question: Are all promised files actually in the download?
Action: Open the ZIP as a buyer and compare it to the listing line by line.
Device Reality
Question: Will it work on the buyer’s likely device?
Action: Test on a phone viewport and desktop. Add PDF/HTML fallback if needed.
Print Burden
Question: If printable, does it waste ink or pages?
Action: Offer low-ink pages, page counts, and print instructions.
Example Density
Question: Does every concept have an example?
Action: Add one filled example for every blank template.
Decision Fatigue Cut
Question: Does the buyer face too many choices?
Action: Mark a recommended path and hide advanced variants at the end.
Support Boundary
Question: Does the product invite unlimited custom help?
Action: State support covers file access and usage questions, not bespoke consulting.
Update Promise
Question: Are you promising future updates casually?
Action: Either remove the promise or define the update trigger and channel.
Ethics Check
Question: Could the product encourage manipulation or unsafe claims?
Action: Replace pressure tactics with consent, clarity, and buyer autonomy.
Listing Thumbnail Test
Question: Can the main image be understood at small size?
Action: Use five words or fewer, high contrast, and a visible deliverable mockup.
Use-Case Ladder
Question: Can different buyers see themselves?
Action: Add three use cases: beginner, busy operator, and product refiner.
Abandonment Rescue
Question: Where will buyers get stuck?
Action: Add a “if you only have 15 minutes” path and a restart checklist.
Shelf-Life Check
Question: Will the product still make sense next year?
Action: Remove dated tactics; focus on decision rules and evergreen templates.
Launch Minimum
Question: What is the smallest credible version?
Action: Ship the core decision system, one example, and clean instructions before adding extras.
Bundle Fit
Question: Does it pair naturally with another product?
Action: Suggest one internal companion by job, not by random discount.
Search Intent Match
Question: Would a buyer search for these words?
Action: Put plain buyer terms in title, tags, subtitle, and first paragraph.
Outcome Honesty
Question: Are results framed as guaranteed?
Action: Use “helps you decide / organise / reduce mistakes,” not guaranteed revenue.
Maintenance Load
Question: Will this become painful to update?
Action: Avoid fragile screenshots and tool-specific instructions unless essential.
Final Buyer Walkthrough
Question: Would a tired buyer know exactly what to do first?
Action: Read the quick-start aloud; if it feels vague, rewrite it as numbered actions.
20-minute triage sprint
Run cards 1, 4, 10, 13, and 30. If any fail, fix those before adding new features.
60-minute rebuild sprint
Run cards 1–15. Rewrite the product promise, quick-start, listing bullets, and package manifest. Then open the buyer ZIP and verify every promised item.
Disclaimer: Educational decision aid only. No sales, legal, financial, tax, or platform outcome is guaranteed.